For Slovenia, April 17, 2010 was marked by a massive national cleaning action, in which the participants cleaned several illegal dumping sites and picked up scattered litter across the country.
A group of young people, inspired by a similar action in Estonia in 2008, promoted the idea of cleaning up the entire country – in one day! The idea was soon backed up by several partners and supporters, and nation-wide campaign started.
The campaign managed to involve and connect more or less the entire nation, including the Government, the President of Slovenia, local municipalities and organisations, media partners, Olympic committee of Slovenia, tourist organisations, Slovenian Army, Fire-fighters, trash management companies, Slovenian universities, schools and kindergartens, etc. – with several companies and well-known individuals backing up the campaign and the project