Fair Play to Cadbury as More Countries Go Fairtrade

cadbury-launches-fairtrade-dairy-milk-4551541Cadbury has announced that its Dairy Milk chocolate brand will be sold under the Fairtrade logo in New Zealand and Australia by next Easter.

The move follows British Cadbury’s ensuring that all Dairy Milk in Britain and Ireland is sold under the Fairtrade logo by the end of the 2009 summer, which is now in process.

The move to Fairtrade produce comes at no extra cost to the consumer, and the expansion of this policy to Australia and New Zealand means that about a quarter of Cadbury Dairy Milk global sales will be Fairtrade certified in 2010.

Cadbury’s increasing international commitment to Fairtrade, securing fair minimum prices for developing world producers on a range of products such as coffee and chocolate, transforms Fairtrade chocolate from a niche product to a mainstream staple, making the decisons┬álandmark steps.